Original Budweiser Commercial
First aired in 1967, this commercial was the first featuring the Budweiser Clydesdales — and it is still one of the best. The jingle has stayed in my head for decades: “Here comes the King, here comes the Big Number One.”
The commercial has played for fans at Busch Stadium in St. Louis, who after several Buds, clap like puppets in time with the song.
The Extra Point
“Nah, they usually go for two.” This 1996 spot was Bud’s first Super Bowl commercial featuring the Clydesdales, and remains the most memorable.
It’s featured on many lists of the best Super Bowl commercials ever made.
Photographer: Paul Moody